Diesel commits to implement a responsible business that is respectful of people and the environment. Building upon our philosophy and positively disruptive outlook, our sustainability strategy is called Diesel For Responsible Living. Diesel is an italian retail clothing company, located in breganze, italy. It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: diesel and diesel black gold. There is also a line for children, called diesel kid. The company is known for its surreal advertising campaigns. The diesel branded luxury fragrance line is owned and produced by l'oréal. Diesel usa filed for chapter 11 bankruptcy protection in march 2019. Its parent company, diesel spa, is not part of the bankruptcy filing. Diesel founder Renzo Rosso began stitching jeans on a sewing machine at the age of fifteen. He used his mother's sewing machine to produce low-riding, bell bottomed jeans, which he would wear himself and sell to his friends for 3500 lira a piece. He later attended an industrial textile manufacturing high school in Padua.